The primary objective of the MENA 100 business plan competition is to encourage existing and inspire potential entrepreneurs and connect the 100 best of them in the Middle East and North Africa region with potential sources of finance to generate business transactions.

Recognizing the need to foster entrepreneurship and to encourage the expansion of the private sector and economic growth through an awards programme, this project emerged to contribute to working towards the achievement of the previously mentioned objectives by bringing together MENA and OECD know-how, skills and investors